ABOUT ME
Hi, I am Anu Mathew, the Best Digital Marketing Strategist in Kottayam. I bring a strategic mindset, creativity, and a deep understanding of digital platforms. I focus on delivering real, measurable results—increasing brand awareness, driving traffic, or generating leads. I’m always learning, adapting to new trends, and using data to optimize every campaign for success. My goal is not just to market, but to make a meaningful impact on a brand’s growth. i specialise in creating and executing innovative online marketing stratergies that drive results. I possess a deep understanding of the digital lanscape and up to date with the latest trends and technologies.
SERVICES
GOOGLE ADVERTISING
Google Ads is an online advertising platform developed by Google that enables businesses to display ads on Google’s search engine results pages, partner websites, YouTube, and other Google properties.
SOCIAL MEDIA MARKETING
Social Media Marketing involves creating and sharing content that engages audiences, as well as utilizing paid advertising options on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
BRANDING
Branding involves defining key elements such as the company’s name, logo, design, messaging, and values, as well as how the business communicates with its target audience across various channels.
CONTENT CREATION
Content Marketing provide helpful and informative content that resonates with potential customers, ultimately driving profitable customer actions, such as brand loyalty, conversions, and sales.
META ADS EXPERT
Meta help people connect, share, and build communities through its suite of apps and services, aiming to create immersive experiences in the digital space.
SEO EXPERT
SEO involves optimizing website and its content to improve its visibility on search engines. The goal of SEO is to increase the quantity and quality of organic traffic to a website, helping it rank higher on search engine results.
The origin of digital marketing dates back to the early 1990s when the World Wide Web became publicly accessible. In 1994, the first clickable banner ad appeared, marking the start of online advertising. As search engines like Yahoo! and Google emerged in the late ’90s, businesses began optimizing their websites through SEO (Search Engine Optimization). By the early 2000s, email marketing and content marketing grew in importance, followed by the rise of social media platforms like Facebook and Twitter in the mid-2000s, which changed the landscape of marketing. The 2010s saw the rise of mobile marketing, data-driven strategies, and social media advertising, shaping digital marketing into the dynamic field it is today.
BRANDING
Branding refers to telling stories that connect with people. It covers the color schemes, typography, style of voice, and overall aesthetics for instant recognition. However, it is also concerned with the emotional realm, including the trust they experience in your product, happiness in dealing with your customer service, or the pride related to joining your brand community.
Great branding creates powerful, enduring bonds with customers. It builds loyalty and creates new business, separating an organization from the competition. It involves fulfilling promises consistently and with authenticity so that people believe in what you stand for.
READ MY BLOGS
MY EXPERTISE
REVIEWS
FAQ ?
Digital marketing pertains to the distribution and promotion of a service or product through some specified mediums. These channels are found under absolutely different names, including social media, content marketing, pay-per-click (PPC) advertising, and SEO..
In terms of your business, digital marketing allows you to connect with prospective and existing customers, which is vital for business and brand awareness.
Digital marketing is important because it allows you to get creative and stand out from your competitors in congested markets. Businesses depend on the Internet as much as customers do to learn about any business.
A digital marketing strategy’s ultimate aim is to deliver campaigns that support the company’s wider goals and ambitions, using the numerous digital tactics and channels you have at your disposal.
SEO is made up of many elements and is the process of generating traffic from free, organic, editorial, or natural search results in search engines.
By leveraging SEO, you can make your website more visible. The #1 result in Google’s organic search results has an average CTR of 27.6% (compared to second and third-ranking results getting 18.7% and 10.2%), according to Backlinko research. So, getting that top spot or a place on Google’s first SERP page means more traffic and more opportunities for you to convert prospects into customers.
Now there’s also artificial intelligence to consider. AI-driven algorithms like Rank Brain from Google have had a great impact upon SEO by making search results better. This is resulting in a more complex SEO landscape (more on that later…)
With all that in mind, let’s explore why SEO is so important and look at the 5 crucial elements of SEO you can use to drive traffic, generate quality leads and make sales.
SEO means having your site seen on the search page of a popular engine like Google, Yahoo, or Bing. SEO mainly deals with finding and using methods that will boost or improve a website’s visibility to search engines and, hence, enhance its chance of ranking higher to get more traffic and visibility for your site. Long-term, the process of SEO can be considered painstaking. However, you can hire a digital marketing agency to do such boring stuff, while you can develop the business itself with its products and services. However, be sure to explore the search engines for such SEO companies to look for clients they work for to assure their work efficiency. An SEO agency helps you direct your audience so that your marketing campaigns alone target your ideal clients. Having thus said, if, for example, your business has entered into the Miami area and only sells to people who live in Miami, it makes great sense to be looking for a Miami SEO.
Therefore, it will be good to seek a consultant who will have the best knowledge of that area and will have a little more niche expertise in what most keyword searches are done on Google.
Not only is social media marketing an additional avenue to be exploited in enhancing and supporting the SEO, but it can also broadcast information like wildfire when well harnessed. When a webpage or a link can be accessed by social media users, it goes viral and points a large number of other links back to the site-it is then viewed as an indication of popularity to the search genies boosting the ranking of that site.
Marketers and website owners can utilize these sites to leverage an audience, create links, and boost their profit margins. “Social Media Marketing entails creating campaigns and measuring their effectiveness in achieving the set objectives. A site owner must set a budget for advertising online and engage in paid advertising. Social media sites are also equipping themselves with campaign advertising tools to help businesses market goods and sites.
Sure! We recognize that every business is different, and therefore, we customize our digital marketing strategies according to your unique goals, target audience, and budget. After assessing the client’s current digital presence with respect to its business objectives, we prepare a custom plan that can encompass various activities including SEO, content marketing, social media campaigns, PPC, etc.
FILL THIS FORM OUR TEAM WILL CONTACT YOU
CONNECT ME
Got a question or project in mind? Reach out via the form below or email, and I’ll get back to you soon! Lets connect!